The small business landscape is changing. The Internet has revolutionised the way we market and sell products and services, bringing small businesses to a level playing field with big corporations.

SEO helps small businesses gain exposure to their target audience. It can be used to increase traffic to your small business website, which will then lead to more potential customers.

Keyword research in SEO is crucial to any SEO campaign because it helps you find out what type of words people are using when they search for your products or service.