Keyword Research: Should We Do It?

Keyword research in SEO is crucial to any SEO campaign because it helps you find out what type of words people are using when they search for your products or service.

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Keyword research is an important topic that can’t be ignored when it comes to SEO. Keyword research in SEO is crucial to any SEO campaign because it helps you find out what type of words people are using when they search for your products or services. Once you have this information, you can develop content strategies and optimise your website to rank higher for these keywords so more people will be drawn to your site

It would seem like a simple task: all we need do is come up with some good keyword phrases and keep them in mind while we write our articles or blog posts. But there’s a lot more strategy involved than one might think at first blush. There are challenges – both external and internal – that must be overcome before you can successfully create content that ranks well in organic search results. Let’s take a look at some of the factors you must consider before you can confidently build any SEO campaign around targeted keywords.

Is Keyword Research Crucial To Your SEO Campaign?

The importance of keyword research when planning your SEO strategy is crucial. It helps you find out what people are searching for to come to your site or blog posts, and this will help with content development strategies as well as website optimisation.

There are many factors that need to be considered before the process can begin though. You want keywords without too much competition but still have enough search volume so it’s worth optimizing around these terms. One way to do this is by looking at competitors who may also be targeting those particular keywords in order for them not to rank against you easily on Google SERPS (Search Engine Results Pages).

Another consideration would be staying within a budget while researching which keywords might work best for your site or blog posts. Keyword research is an important step in planning a successful SEO strategy as it helps find out what people are searching for to come to your site–thus helping with content development and website optimisation.

How To Find The Right Keywords For Your Business

1. Find out what topic your business is in. This will help to narrow down the keywords that might be relevant for your site or blog posts. Stay general when choosing a topic – if you’re looking for keywords for a bakery then “cake” and “bread” are both examples of relevant keywords, but “Geelong Cream Cake” or “Chocolate Cake” are not. Another way to get ideas of topics is by checking already popular content on your site or on competitors’ sites by pasting the URL of a blog post, page or product.

2. Look at your competition to see what keywords they are targeting. You can use Google’s Adwords Keyword Tool to find out which keywords are being targeted for specific websites. This tool is great because you can see not only how many people are searching for each keyword, but how difficult it would be to rank for that particular term. This is important because you don’t want to choose keywords with low search volumes and high competition; this means most of the sites ranking well for that keyword will have a lot of SEO experience.

3. Use Google’s Keyword Planner tool. This tool works very similarly to the Adwords Keyword Tool, but is free to use. With this tool you can find out how many people are worldwide searching for a particular keyword by typing it in and choosing your country of origin on the drop-down menu.

The Challenges Of Effective Keyword Research

The challenges of effective keyword research include staying within budgets and not over-targeting keywords. It is important to stay within a budget so you don’t spend too much money on SEO. You also want to avoid over-targeting keywords by making sure your competitors are targeting them as well so it is more difficult for your site to rank for those keywords. To succeed with keyword research you need to be aware of what your competitors are doing and stay within a budget. These two factors will help ensure success when targeting keywords on your website or blog posts.

We Can Help

If all of this sounds like too much work and if you want assistance with top rankings then we’re ready and waiting! Our team has helped many businesses grow their customer base by targeting the right keywords on their websites. We can help you grow your business too! Contact SEO Geelong to find out how we can make a difference to your online presence.